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Supermarket upgrades services to meet customer needs

Many local consumers have adopted different strategies in the last few months to shop locally while trying to maintain physical distancing in marketplaces as a precautionary measure to contain Covid-19 disease, especially in the supermarkets where one has to go regularly for the regular grocery supplies.

To keep up with the shoppers and the pandemic, one of the oldest supermarkets in Dehradun, Suvidha Supermarket upgraded its services across the city to provide better service to the locals during the Covid crisis. According to Garvit Gupta who is one of the operators of this family business, they provide multiple ways to customers to shop from their stores with minimum interaction during groceries shopping. “We offer in-store pickup facilities and home delivery services. We also have a website and an app through which we get online orders too. We provided such services during the lockdown too as most of the other supermarkets were not fully active during the lockdown and many are still not but we put extra efforts during the hard times,” said Gupta.

Suvidha SupermarketSuvidha Supermarket Dehradun

Though the numbers of walk-ins during the festive season are 20 per cent less than the last year, Gupta informed that there is over 10 per cent hike in their daily online customers which was previously only one percent. Talking about Diwali shopping in Suvidha stores, Gupta stated that customer walk-ins have definitely increased ahead of Diwali as well as the online orders but since many prefer contactless shopping and deliveries, Suvidha offers home delivery at minimum charges too. “We offer home deliveries for groceries shopping over Rs 700 with Rs 40 as delivery charges but we do not charge for the delivery fee for the groceries of over Rs 1,000,” he informed.

Moreover, he also stated that considering the approaching Diwali, the customers are mostly buying gifts of packed dry fruits, dry fruit Thaals and various other packed delicacies. “We have eight stores across the city and can deliver the products as per the wish of the customers. Since we are one of the oldest supermarkets, locals find us quite approachable and trust our services which gives us an added advantage over others here,” he added.

Saturday, 07 November 2020 | PNS | Dehradun

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