Helpline calls rise 200 % post Truecaller integration

Saturday, 14 May 2022 | PNS | Dehradun

The Delhi commission for women’s helpline – 181 received 200 per cent more calls by integrating the helpline quick dial feature within the Truecaller App. Since March this year, Truecaller started displaying the women’s safety helpline number -181 – on its dialler, as part of its campaign on crimes against women and girls – #ItsNotOk. Prior to Truecaller’s integration, the commission’s helpline 181 received about 2,000 calls per day, which has now grown to more than 4,000 calls per day.

Truecaller director of public affairs, Pragya Misra said, “Today, over 10 crore women in India use Truecaller as their first line of defence against calls and SMS based harassment. Pinning the emergency helpline number on the Truecaller dialler for a one-click access to 181 women’s helpline number in times of emergency is another step to keep our users safe.” 

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