GUEST COLUMN
Shaji Baby John
A silent revolution is taking root – not in factories or cities, but across rural landscapes. With the right technology and vision, land-based aquaculture powered by BlueTech has the potential to become one of the most inclusive and scalable economic waves of our time.
This is more than just aquafarming. It’s about empowering rural families with dignified livelihoods, delivering nutritious protein to a growing population, and creating sustainable returns for investors, entrepreneurs and establish India as a global powerhouse in the healthy and sustainable food supply chain.
BlueTech, a blend of digital tools, smart infrastructure and sustainable practices-is transforming land-based aquaculture into a high-efficiency, low-impact food system. With greater predictability, scalability and traceability, India is poised to become a global leader in responsible seafood production.
At Kings Infra Ventures, we’re not just participating in this shift-but claim to be leading it. Through modular farming units, precision technology, and integrated value chains, we’re building an ecosystem where technology meets tradition and innovation meets impact.
Economic growth rooted in BlueTech
BlueTech brings intelligence to every aspect of land-based aquaculture. IoT sensors, AI-based diagnostics, and automated feeding reduce waste, increase yields and cut down disease risks-making farms more profitable, resilient and environmentally sound.
Even small land parcels can now generate high output using data-driven models. This makes aquaculture bankable, investable, and replicable, unlocking the potential of underutilized land across the country.
Livelihoods with dignity
Rural and coastal communities are often rich in potential but excluded from economic progress. BlueTech aquaculture opens new paths-low-entry, high-opportunity models for youth, women and local entrepreneurs.
We provide training, tech support and off-take assurance. Our farm unit leasing model removes capital barriers and enables first-time farmers to succeed. The result is ownership, empowerment and economic dignity at the grassroots level.
Feeding the future sustainably
India’s demand for clean, high-quality protein is rising. BlueTech-enabled aquaculture meets this need efficiently, using fewer resources and offering better traceability.
Recirculating water systems conserve freshwater. Real-time monitoring ensures ideal growing conditions and reduces antibiotic use. Blockchain-backed traceability builds trust with both consumers and global markets. This approach supports India’s goals in nutrition security, sustainable development, and responsible exports.
Creating value across the chain
At our enterprise, we focus on building value from farm to fork. Our brands- Bento (ready-to-eat) and Frigo (premium frozen) – are backed by a commitment to sustainability and quality.
India has the potential to become a leader in certified, ethical seafood. By integrating farm clusters with processing and export infrastructure, we’re building a globally competitive aquaculture ecosystem.
The blue wave ahead
The blue wave is more than a strategy-it’s a nation-building opportunity. It brings livelihoods to land, nutrition to people, and prosperity to the economy. With BlueTech, we are turning aquaculture into a 21st-century engine of inclusive growth. Our enterprise is proud to help lead this transformation—from the grassroots to the global stage.
(The author is chairman and managing director of Kings Infra Ventures Limited; views are personal)
