Sunday, 12 February 2023 | PNS
Edu-fintech startup Financepeer has unveiled its all-new brand identity “LEO1”. The new identity reflects the company’s transformation from a fee financer to an education enabler, which strives at creating an educational ecosystem of enduring value, multi-dimensional benefits and a future-focused vision, to remain relevant, relatable and differentiated for all its stakeholders.
Founder and MD of LEO1 Rohit Gajbhiye said, “Our journey has been phenomenal since inception. We have advanced ourselves into an impact organisation enabling the most important social fundamental, education. Having established our dominance in the industry, it is the right time to take a leap and embrace the new identity which exhibits our value proposition and commitment to being an education enabler which is focusing on innovation and bolstering a rising new India through easy access to education. We are working to enhance our technology platform and product portfolio, expanding and strengthening our education-institution partnerships, deepening the reach in rural areas to empower more students, especially the girls.”
Financepeer’s rebranding as LEO1 showcases the company’s enhanced vision coupled with a sophisticated design language which is backed by strategic investments to build capabilities for the company to take disruptive decisions and introduce disruptive products and services into the market. With a vision to reinforce inclusion through education globally, LEO1 is committed to facilitating access to education and fostering the growth of educational institutes and learners worldwide, said the company officials. LEO1 is envisioned as the parent brand under which the company aims to introduce various products in the education space such as LEO1 fees, LEO1 campus, LEO1 card and LEO1 learn which can add uniformity to the marketing approach and further enhance brand equity.
