Wednesday, 02 March 2022 | PNS | Dehradun
Stepping up its efforts in nutrition education and intervention, Amway has announced the launch of a micronutrient supplement – Nutrilite Little Bits–providing daily essential vitamins and minerals to help manage micronutrient deficiency such as anemia.
Talking about Amway’s efforts in fighting malnutrition, especially among small children, Amway India CEO, Anshu Budhraja said, “We believe in going beyond the traditional ways of doing business. In line with this thought and aligning to the Government of India’s National Nutrition Mission, we initiated a nutrition education programme, Power of 5 in 2018 that has so far benefitted over 1,30,000 underprivileged people including 36,000 children in India. Further, leveraging our expertise in the nutrition and wellness space, we have combined our products, resources, and operations with our values, to develop Nutrilite Little Bits. We are focused on channeling our efforts to support and help as many children as we can. Besides increasing our reach of the programme to benefit 40,000 children, we aim to distribute Little Bits among 10000 children under professional supervision.”
The company officials stated that according to the World Health Organisation (WHO), roughly 5.2 million children under the age of five years die each year from preventable causes, and malnutrition is the underlying cause of 45 per cent of these deaths globally (WHO) and 68 per cent in India (Lancet). Amway developed Nutrilite Little Bits aligned with WHO guidelines. When taken daily, Little Bits can help support a child’s health by providing nutrients required for proper growth and development. This year, Amway India plans to distribute Nutrilite Little Bits to nearly 10,000 children for a minimum period of six months to one year.
