Thursday, 17 March 2022 | PNS | Dehradun
The Koo App has launched a Holi anthem – #HarRangKiHoli – to stimulate Indians to celebrate the festival of colours in their own ways with their distinct traditions. #HarRangKiHoli – through influencers and celebs – weaves in cultural diversities and ethos from across India. From glimpses of Uttar Pradesh’s Lathmar Holi to capturing Punjab’s Hola Mohalla, further panning down to Goa’s vibrant Shigmo to the Dol Jatra in West Bengal – the anthem reflects the sentiment of ‘many cultures, one emotion’.
According to a Koo spokesperson, “We salute everything that India celebrates; whether it’s sports, elections, movies, or festivals. Holi is one of India’s most popular festivals and is celebrated differently across states. 2022 is special since people are now vaccinated, and hence eager to celebrate Holi with enthusiasm after two years. Koo – as a platform which empowers people to express themselves in their native language – is thrilled to showcase India’s celebratory mode through #HarRangKiHoli, and we invite everyone to come onto our platform and share their Holi traditions in a language of their comfort.”
