Tuesday, 08 March 2022 | PNS | Dehradun
Maintaining its stand agaist women’s harassment, Truecaller is continuing its endeavour to raise awareness against online harassment with the #ItsNotOk campaign for women, which started after in-depth research in five countries five years ago. Keeping in tandem with the global needs of cyber safety and acknowledging the importance of cyber hygiene, Truecaller is taking a step forward, this year by initiating a new leg to the existing campaign encouraging women to raise their voices and fight back the phone/ SMS harassment with #Itsnotok- Callitout. The campaign aims to challenge the current scenario of normalising harassment and stand in support of women in their hour of need. To aid these efforts Truecaller has recently partnered with Cyber Peace Foundation as well to launch a cyber safety programme and targets to train 15 Lakh women in the first phase.Truecaller India chief product officer and managing director Rishit Jhunjhunwala said, “We at Truecaller, launched the #ItsNotOk campaign to raise awareness about women’s harassment that occurs through mobile phones, with the aim to challenge the current scenario of normalising harassment. I would like to say to all women- we stand with you and hope to be a support system in your hour of need.”
