Tuesday, 01 February 2022 | PNS | Dehradun
Punjab National Bank (PNB) and Patanjali Ayurved Limited (PAL) have launched co-branded contactless credit cards in partnership with the National Payments Corporation of India (NPCI). The co-branded credit cards are offered on NCPI’s RuPay Platform and are available in two variants – PNB RuPay Platinum and PNB RuPay Select.
Both the co-branded cards come with various benefits and spend-based waivers for the customers. They offer a hassle-free credit service to purchase day-to-day Patanjali products, along with cash backs, loyalty points, insurance cover and more.
Managing director of Patanjali Ayurved Limited, Acharya Balkrishna said, “The synergies of this partnership will help accelerate the adoption of digital payments, especially amongst users in deeper tier-2 and tier-3 markets. Apart from the attractive benefits, the most important feature is the interest-free purchases of Patanjali products for 20-50 days.”
Yoga guru Swami Ramdev said, “With an ever-changing lifestyle, people are more willing to buy products online. In such a time, this alliance with PNB and RuPay will provide the right opportunity to promote credit card usage among new users. This initiative will enable a seamless and safe shopping experience for customers at large while purchasing Patanjali products.”
The COO of NPCI, Praveena Rai said, “We are pleased to associate with PNB and Patanjali Ayurved for the launch of co-branded RuPay contactless credit cards. We believe these cards will provide a unique and memorable shopping experience for millions of PNB and Patanjali customers as it caters to their healthy lifestyle needs. Being a modern, contemporary, youthful and differentiated brand, RuPay endeavours to create innovative offerings for seamless payment solutions for our customers as a way of life. We at NPCI are constantly working towards making digital payments easier and safer for customers with RuPay. We are optimistic that this strategic collaboration will provide further impetus to RuPay’s growth journey in the credit cards segment.”
MD and CEO of PNB, Atul Kumar Goel said, “It gives us immense pleasure to announce the launch of PNB Patanjali co-brand credit card on RuPay platform. The collaboration is expected to extend optimised benefits for customers and the public at large.”
