PIONEER EDGE NEWS SERVICE/Dehradun
Rakesh Masala has announced Hrithik Roshan as its official brand ambassador. With this partnership, the brand brings together five decades of culinary excellence and the charisma of one of India’s most beloved stars.
Founded by SP Chaudhary in 1975 with just two products, Rakesh Masala has grown into a popular name with over 80 offerings across spices, oils, flours, snacks, and kitchen essentials. Officials said that the company was the first in north India to adopt cryogenic technology for spice grinding, and today operates ten state-of-the-art manufacturing units with a daily capacity of 125 metric tonnes.
Speaking on the association, Hrithik Roshan shared, “Spices are the soul of Indian cooking, and Rakesh Masala has been a pioneer of the magic ingredients for generations. I’m proud to represent a brand that celebrates our culinary heritage with such integrity and innovation.”
Rakesh Masala director Ajhay Kumar said, “Hrithik embodies a rare blend of warmth and credibility that beautifully reflects our brand’s journey. His association amplifies what our products stand for, ‘Swad jo reh jaye yaad.’ Over the decades, we have earned the trust of millions, and this partnership is a celebration of that legacy. With our advanced cryogenic technology ensuring purity and freshness in every pack, we are proud to take Rakesh Masala into the next generation of Indian kitchens together with Hrithik.”
Director Manjjay Chaudhary added, “We wanted to add humour to our scripts to showcase the lighter side of food. We believe it’s meant to be enjoyed and bring smiles to everyone’s faces.
CEO Vivek Pathak said, “This collaboration marks a proud milestone for us. As we celebrate 50 glorious years of Rakesh Masala, we are delighted to join hands with Hrithik to carry our legacy forward.”
