Handloom expo sees brisk sales

The ongoing handloom expo at Parade Ground here is getting a very good response with organizers claiming that goods worth Rs 2.5 crore have been sold during this week.

The expo, organized jointly by Uttarakhand Handloom and Handicraft Development Council and Directorate of Industries and Development Commissioner (Handloom), Government of India, would end on January 10, 2019.

 Addressing the media persons in Dehradun on Saturday, Industries director Sudhir Chandra Nautiyal  expressed hope that in view of the overwhelming public response it is expected that the total sale during the expo would cross Rs 6 crore mark.  He  further informed that one of the key features of the meet would be a ‘Buyers Sellers Meet’ which would be organised from January 4 to 6  during which the specialists representing IKR, Fab India and EPHC would inform artisans of Chamoli, Pithoragargh and Udham Singh Nagar districts about how to model their product and design them to attract customers. Informing about the expo, he said 45 stalls where caps, sarees, apparels, shawls and other handloom items are being sold. He said that 17 states of the country are participating in the expo.

The director confided that it is normally seen that 70 percent of total sales of weavers occurs through such expos only. “These weavers take part in expos organised in different parts of the country.  In Dehradun good sales are experienced because Parade Ground, the venue is situated in heart of the city,’’ he said. Read more posts…

Sunday, 30 December 2018 | PNS | Dehradun–

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