PIONEER NEWS SERVICE/Dehradun
Major city markets, such as Raja Road, Paltan Bazaar and Jhanda Bazaar are bustling with women shoppers for the festival of Karwa Chauth which is on October 10 . The surge in sales has brought smiles to the faces of shopkeepers. Additionally, a crowd of people is also being observed at the pooja shops. On Wednesday, many people flocked to the markets to finalise their preparations for the festival, picking up items like clothing, artificial jewellery and pooja materials.
A shop owner Jitendra Arora said that sales of silk sarees have risen among women shopping for Karwa Chauth. He said that women are purchasing sarees suited to their age groups, with red and vibrant colours being particularly popular for the festival.
A cosmetic shop owner Bindu Pandey said that customer visits at her store for the Karwa Chauth celebration have begun to rise. She said that instead of opting for gold, many people now choose artificial jewellery that complements their outfits. Items like pearl and lightweight jewellery are particularly popular among women for this occasion.
Other shopkeepers have also expressed their satisfaction with the boost in sales at their establishments.
One customer, Neela Tyagi, shared that she has almost finalised her preparations for the celebration, including her clothing and jewellery. She plans to return to the market just before Karwa Chauth to wrap up her last-minute tasks, such as gathering pooja items and applying mehndi on her hands, among other things, she said.
Mehndi design artist Manoj conveyed similar enthusiasm, expecting an increase in female customers at his stall a day before Karwa Chauth. Additionally, numerous street vendors have been seen in the market selling various items for Karwa Chauth, including kalash, karwa plates and calendars for Karwa.
