Orient Electric Limited, part of the diversified $1.8 billion CK Birla Group, has announced its new premium ceiling fan—Aeroslim—which is bringing in revolutionary technology in this segment of consumer products
Aeroslim is an IoT-enabled ceiling fan which can be controlled via the ‘Orient Smart’ mobile app.
Speaking on the occasion, the company’s senior vice president and the business head for fans, Atul Jain said, “Aeroslim sets new standards in the segment with its IoT controls, one-of-a-kind slim cylindrical design and the energy-efficient inverter motor. It’s a feature loaded fan, delivering an astounding, 240 CMM air delivery while saving 40 per cent of the energy. With a distinct finish, performance, ease of operation and looks, we are confident that it will surely create an interest amongst the discerned aspirational consumers who are looking for smarter purchases.”
Jain believes that Orient Electric has emerged as a dominant player in the premium fans segment in the last two years and with the launch of Aeroslim fan and the recent launch of the Lifestyle series of fans, the company is hopeful of gaining a stronger foothold in the segment. “We presently have more than 40 per cent of the market share in the premium fans segment and we are hopeful to strengthen our dominance further in this segment.”
The IoT-enabled Aeroslim puts comfort and control at the users’ fingertips by giving them the freedom to manage the fan speed and modes, reverse rotation and the underlight with dimming options via the Orient Smart mobile app. Jain further explained that the inverter motor fan consumes only 45 watt of electricity thus, ensuring 40 per cent energy saving as compared to the ordinary fans. It features an advanced aerodynamic blade design to give an impressive air delivery of 240 CMM while ensuring silent operation even at low voltages of up to 140V. It has a telescopic adjustable mounting which complements both the traditional and modern ceilings.
Aeroslim has a sweep of 1200 mm and has 100 per cent rust-free blade which is made of a high-grade glass filled compounded ABS, which provides strength to the blades, thus making it bend-proof, rust-proof and easy to clean. Its slim cylindrical design, integrated underlight and the PU paint with a hydrographic finish, imparts stunning looks to the Aeroslim fan. This fan also comes with a remote for the users.
Thursday, 17 January 2019 | Agencies