Entertained through innovative storytelling: Anushka Sharma
The success of Paatal Lok is because of its content,” says actor-producer Anushka Sharma, who has produced the series along with her brother, Karnesh Sharma under their production house Clean Slate Filmz.
The show, created by Sudip Sharma has got overwhelming appreciation from critics and audience. People have credited Anushka, who became the youngest actor-producer at the age of 25 with NH10, for giving the country an amazing show.
Anushka says, “I’m overwhelmed with the love and adulation that audience and critics have showered on our labour of love Paatal Lok. Its success is because of the content. In today’s day and age, superlative content is truly the most important yardstick and Karnesh and I, have always looked to give audience something that they might have never seen before.”
She adds, “As a producer and an actor, I have only tried to entertain through innovative, highly engaging and clutter-breaking storytelling. Karnesh and I realised quite early that content landscape was going to witness a massive change as we get exposed to global content. I have tried to bring my learnings here.”
According to the actor, the success of the show validates the company’s strategic focus on content curation. “Despite being a young production house, we have stuck our neck out and thankfully our instinctive content choices have stood out. It has been a huge learning experience for all of us at Clean Slate Filmz as we have taken baby steps into having a razor-sharp focus on content curation. The success of Paatal Lok is a massive validation of our beliefs, planning and curation strategies,” says she and goes on to add: “We share this incredible moment with our entire team, who have shared our vision and taught us many things in the process. It is Sudip’s brilliance that has captured the underbelly from a lens that’s unique, inspiring and discomforting.”
The actor adds that the directors of the show Prosit Roy and Avinash Arun Dhaware have starkly and breathtakingly brought alive the rawness of the script on screen and the talented cast led by Jaideep Ahlawat, Neeraj Kabi, Abhishek Banerjee and the likes of Swastika Mukherjee, Niharika, Jagjeet, Gul Panag, Ishwak, Asif Basra, among others have poured their hearts out to translate the magic of script to screen.
Thursday, 21 May 2020 | Pioneer
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